ManpowerGroup

The Challenge

Despite having a solid product, ManpowerGroup was struggling with customer acquisition costs (CAC) and stagnant organic traffic. They needed a data-driven marketing engine to predictably generate qualified leads.

The main obstacle was fragmented data tracking and inefficient ad spend. They required a unified strategy that combined high-intent SEO with aggressive, high-converting paid campaigns.

Strategic Execution

• ✓Executed a deep-dive technical SEO and content gap analysis
• ✓Restructured paid ad campaigns for maximum Return on Ad Spend (ROAS)
• ✓Implemented precise audience segmentation and retargeting loops
• ✓Set up advanced server-side tracking for accurate attribution